who we are

Heather Newton

Brain Health Specialist

Heather is a fierce advocate for brain health, coaching individuals to better health through neurofeedback, hyperbaric oxygen at Tru Functional Health, and other brain health modalities. Heather is a Certified Neurofeedback Specialist, Amen Clinic Certified Brain Health Coach, and a Trauma Sensitive Certified HeartMath Practitioner. She earned a BA in Psychology from the University of Rochester and a Master’s degree in Public Administration from Syracuse University’s Maxwell School of Citizenship and Public Affairs. 

Prior to moving into practice at Loop Brain Health full-time, Heather was the CEO at NAMI Rochester where she oversaw the Monroe County Suicide Prevention Coalition, and served as the Mental Health Committee Chair on the Monroe County Community Services Board.  In 2019, she created the “Warrior Moms” support group for moms whose children live with mental illness and/or substance use disorder. 

Heather grew up in a family where addiction was present and has an adult son who lives with a brain illness and substance use disorder.  She brings her expertise, lived experience, and deep compassion to her work with all Loop Brain Health clients.

what we stand for


To provide personalized, affordable, at-home brain health solutions to individuals and families.


At Loop Brain Health, we envision a world where brain health is given the same attention, funding and respect as all other forms of human health. We believe brain mapping and neurofeedback are critical tools for wellness and we take our roles as both experts and educators seriously. We are committed to serving clients with empathy and compassion while providing cutting edge solutions toward your path to better health.


Exemplary client care: Our clients are the single most important part of our work. We take brain health seriously and we know that neurofeedback may feel new to many individuals. We take time and care with each client to be sure your questions are thoroughly answered and that we partner closely with you at each step of the process.

Strength through partnerships: We are better providers because of our incredible partnerships. Sometimes Loop Brain Health is the best place to begin; other times we rely on our partners to offer other brain health modalities that may ready a person for neurofeedback or offer a complimentary support. The brain is a complicated organ and it can take a team to help a person toward better health. We are grateful for our dedicated partners and the work that they do. We have also improved our own health by personally working with each of these partners.

In this together: We aren’t just helping our clients take better care of their brains, we are actively working to improve our own brain health. By using neurofeedback, along with other modalities, we make our brain health a top priority each and every day.

frequently asked questions

How does it work?

We begin with an assessment (qEEG brain map) of your brain which is a non-invasive, pain-free procedure. A headband with sensors is placed on your head to measure the level of brain function in each part of the brain. This information is then compiled into an extensive report that our brain specialist reviews with you.

Your brain specialist then designs a neurofeedback training protocol specifically tailored to you. Delivered remotely, our neurofeedback training system allows you to improve your mental performance from anywhere on any schedule. Most of our clients choose a quiet, relaxing place in their home.

Neurofeedback sessions consist of watching YouTube and/or listening to sounds with special sensors placed on the head. Your brain is rewarded (i.e. brightness of the screen) when it is regulating itself in a normal pattern. Training typically lasts 8 weeks and regular check-ins will help you stay on track.

Do you accept insurance?

We do not accept insurance at this time. However, we:
• accept payments from Health Savings Accounts and Flexible Spending Accounts;
• accept major credit cards
in addition, some of our clients have used advancecarecard.com, which provides 0 percent financing for 8 to 14 months for medical and health-related procedures not covered by insurance

Who can do a brain map and neurofeedback and why should I do this?

Anyone. It is safe for both children and adults and can drastically improve chronic symptoms associated with a variety of conditions. It is also effective for brain optimization, improved focus, and peak performance. The results are permanent.

Do I need to come to Rochester for your services?

No, we certainly love meeting our clients in person but it is not necessary to come to our offices. Our technology allows us to perform the brain map, assessments, reports of findings, neurofeedback and all follow up appointments virtually. We work with clients throughout United States and internationally.

What is Loop Brain Health LLC?

We are a qEEG brain mapping and remote neurofeedback practice. Our aim is to give you greater insight into your brain functioning and a pathway to optimal wellness through our neurofeedback services. We are an affiliate of Tree of Hope Counseling, and we are physically located in the beautiful Tree of Hope Offices at 2300 East Avenue, Rochester, NY. We work collaboratively with mental health practitioners, functional health specialists, and many other types of providers to help you optimize your brain health.